Client:
HIGHNESS is a brand of premium luxury perfumes, aimed at lovers of excellence and sophistication
Goal
Create a corporate identity that reflects the exclusivity of the products, and emphasizes the values and personality of the brand. The brand should convey trust, clarity and prestige. The essence of the brand reflects the joy of creating the fragrance and its inner spirit.
Concept:
The core of the brand's target audience consists of people who value uniqueness and personalization in brand communications. They prefer a discreet, organized and functional design. The product will be high-end luxury perfumes at an exorbitant price, the target group is men with prestigious functions, the goal we want to achieve through the logo is to show HIGHNESS, and there is an option to associate the identity with a lion. All corporate identity components are made with a focus on typography, specifically the name.
